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Nudge: Improving Decisions About Health, Wealth, and Happiness | 
 enlarge | Authors: Richard H. Thaler, Cass R. Sunstein
Publisher: Yale University Press
Category: Book
List Price: £18.00
Buy New: £10.74
You Save: £7.26 (40%)
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Rating:  6 reviews
Sales Rank: 308
Media: Hardcover
Pages: 293
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.3 x 6 x 1.2
ISBN: 0300122233
Dewey Decimal Number: 330.019
EAN: 9780300122237
ASIN: 0300122233
Publication Date: May 13, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Read 1 more reviews...
 thought provoking December 7, 2008
Bucky (UK)
0 out of 3 found this review helpful
Really interesting and well written, will hopefully be taken on board by all political parties. Working in the NHS, I can see these ideas as really important for health promotion.Helps explain alot of seemingly irrational behaviours.
 Following the herd or not? November 28, 2008
Stephane Jeanmart
7 out of 7 found this review helpful
The book demonstrates through a series of examples how nudges could influence your decisions on a series of varied subjects: driving, credit cards, organ donations, choice of school, marriage,... Many of those topics are well developed and explained. The style is pleasant and easy to read.
The authors define two keys notions: libertarian paternalism and the opposition between Econs and Humans. Libertarian paternalism covers the ideas that private and public institutions may affect behaviours while also respecting freedom of choice. The default option will be a form of paternalism while the choice will be the libertarian part. Econs are people who "think like Albert Einstein, store as much memory as IBM's Big Blue, and exercise the willpower of Mahatma Gandhi" and Humans are homo sapiens, so simply, every humans on earth.
If you recognise yourself as an Econ, you will probably not learn much from this book. If you think you are a human, the book may draw your attention to good examples of marketing tricks. However, the book is based on examples from the United States and while some are relevant to many nations, some are clearly specific to the authors' country and therefore uninteresting or boring for a non-American reader.
Thought-provoking for anyone who helps other make important decisions November 9, 2008
Richard Murphy (Winchester, England)
13 out of 13 found this review helpful
Though there is little in this book that is completely new, it draws together many of the key current ideas on how people make decisions. In particular it shows that people may make very different decisions depending on how information about the decision is presented.
It is illustrated throughout with excellent examples, which brings the book to life.
There is material in this book that I will apply directly in the work that I do in the pensions field. However it is useful in any field where people have difficult decisions to make that may have a huge impact on their life (for example what medical treatment to have, how to invest life savings, what mortgage to take out).
Its key overall theme is that there is no neutral way to present information. We should strive to present it in a way that leads people to make what we believe is the decision that is in their best interest. Paternalism, but with freedom of choice.
This is an excellent book and well worth reading.
Useful analysis of factors affecting decision making August 8, 2008
Rolf Dobelli (Luzern Switzerland)
6 out of 13 found this review helpful
In this lovely, useful book, Richard Thaler and Cass Sunstein examine choices, biases and the limits of human reasoning from a variety of perspectives. They often amuse by disclosing how they have fallen victim to the limitations of thought that they are describing. The fact that these educated, articulate professionals can fool themselves so often demonstrates how tough it is to think clearly, a point the authors emphasize and even repeat. Humans fall prey to systematic errors of judgment, but you can harness this problematic tendency productively, including by helping others make better decisions. Some of the authors' suggestions may not be practical, but many are and all are interesting. getAbstract recommends this book to anyone who wants to know how to shape responsible decisions.
 Applying behavioural economics July 31, 2008
tomsk77 (Brixton)
28 out of 36 found this review helpful
Whilst I don't know if this book is quite as significant as is being made out, it's a nice and straightforward primer on behavioural economics and some of its applications.
The first section sets the scene for why nudges - policy interventions that encourage rather than mandate certain types of behaviour - may be necessary. So it builds up the argument for why we aren't the rational self-maximizers that economics has tended to assume we are. This section includes a useful run-through of some of the key heuristics and biases that have been identified and what kind of outcomes they result in. This does provide a pretty good overview of some of the major factors like anchoring, availability, representativeness, loss aversion and so on. It also stresses the importance of the design of choice, or choice architecture, and that in many cases there is no option to be 'neutral' - some kind of structure of choices has to be offered.
The second section is about financial issues, so much of this is familiar ground if you know much about recent pension reform. Still the points are worth reiterating. If you auto-enrol people into a pension most tend not to opt-out. Whereas if you don't auto-enrol many don't join. This, combined with what non-savers say themselves, suggests that non-savers aren't making a rational choice not to save. People also adopt naive diversificaton strategies - the equity content of their asset allocation (if they have made an active choice) will be heavily influenced by the allocations of the funds on offer (and what stocks are popular at the time) and what's more people don't tend to shift their initial allocation. Also it seems pretty clear less in more in fund choices - too many options puts us off choosing.
The section on health has a bit of a US focus, but there is interesting stuff in there. The example of the Part D prescription drugs system is useful if only to demonstrate why a random choice for non-choosers is a bad idea. Also the section on organ donations is worth a read - I think I still favour the assumed consent approach, but the idea of mandatory choice (ie having to state your position on your driving liscence) is at least worth thinking about. Also in this section are some fairly interesting suggestions for nudging people to reduce energy consumption. These are definitely worth a look since they involve, for example, being able to make peer group comparisons. I think this would work on two levels - firstly simple self-interest, wouldn't you be annoyed to know you are spending more on energy than comparable households? Secondly I think it would give people smug points for being more energy efficient.
The fourth section I probably found the least interesting, as it deals with ideas I'm not that impressed by, such as school vouchers. Having said that the idea of privatising marriage is intriguing, if unlikely to happen. Basically they argue that the state should restrict itself to civil partnerships and the legal rights that flow from them, but that 'marriages' could be arranged by other groups. That way churches could choose whether or not they want to carry out same-sex marriages. Equally other organisations could carry them out anyway. That way, the authors argue, no-one's values get compromised but neither are anyone's rights denied.
The final section sketches out some further ideas for nudges, as well as combatting some of the counter arguments that have been put forward. This latter chapter is well worth a read as the authors do a pretty good job at arguing back at some of the half-decent arguments there are out there that challenge them. Some good pro-nudge points here include the one I've already mentioned that often there isn't a neutral option - so the absence of a nudge is a kind of nudge itself. Also it is important that nudges are made explicit, so there is no sense that Government (or whoever else is doing the nudging) is being underhand.
Thaler and Sunstein argue that their approach offers a real 'third way' since it seeks an alternative to both state mandated paths on the one hand and complete laissez-faire on the other. This they call Libertarian Paternalism. That's obviously an Americanism, since in the UK libertarianism of any stripe is not a strong theme in our political culture. As such I don't expect the label to catch on here. However overall the book does provide quite a few ideas for how we could achieve some beneficial behavioural changes without being too heavy-handed. And if you want to get into behavioural economics this probably isn't a bad place to start.
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